It is important to put your best foot forward. The way you look, the way you act, and the way you speak gives the folks around you an instant impression of who you are. When teaching, I told the kids that each paper they turn in must be neat, have margins, and be legible. It is the same with books. If you don’t believe this, don’t be disappointed when people react negatively to you or your books.

Growing up, we drove old used cars. As a kid, my mother told me to wash the car. I said, “Why. It’s just an old car.” She said, “We may have to drive an old car, but we don’t have to drive a dirty car.”

On Twitter, authors respond to “Writer’s Lift” and “Shameless Promo” Tweets. I participate, and I look through the book offerings. Sometimes, I despair.

There are times when authors write about their books but fail to provide a link.

Rule #1: Supply a link.

It is most disheartening to find a book that is not formatted properly. One such error is when paragraphs are not indented or are separated by a blank line. This block form is common for emails and business white papers, but this isn’t how novels are formatted.

Rule #2: Only the first paragraph of a chapter has no indent. All other paragraphs are indented and in the very next line. This helps the reader know that a new character or event is now the focus. Do not skip lines between each paragraph, and indent all but the first paragraph.

Related to Rule #2 is a mixing of styles, fonts, and spacing. The body of novels should be in the same font. Italics can be used to denote the inner voice and possibly a flashback. A letter or document included in the novel might be in a different form, but these exceptions are not the rule.


Indie writers sometimes complain that the publishing world looks down upon self-publishing. This is often true, but the publishing world knows Indie authors are here and give a nod to well-crafted works. The problem arises when self-published books look amateurish. We cannot expect respect (or sales) if we turn out books that don’t look the way books have looked for hundreds of years.

Don’t click publish if your book fails to look right when you launch the Previewer. With “Look Inside,” it takes moments to see a book has a flawed layout. Forcing the book into print won’t fix this. Many readers won’t “overlook” the layout because of a stellar opening. You have about 100 words to catch a reader. Suppose they are already bothered by those lines looking amateurish. In my mind, I think, “If the author didn’t bother to get the layout right, what else did they skimp on in the rest of the book?”


Some Help

George yammering about this on YouTube.

Joe Garland has helped so many figure out how Word Styles work. Joe’s Videos

This Blog references Joe’s work and provides a link to Amazon KDP book templates. Amazon has set up templates for different sizes of books and book sections.

For example, when you learn to edit a Style for the chapter headings, all chapter headings will be in that Style. Change the Style font size, and all chapter headings change instantly. Styles are beautiful. If your head is getting fuzzy, don’t despair—watch Joe’s videos and ask questions. You can write to me from here or find me on Twitter @graestonewriter. Neither Joe nor I are selling anything.

Don’t settle for a less-than-professional-looking book. And please don’t pay someone to format the book unless you are rich and find the videos and what is outlined here impossible. I have seen formatting messes done by “professionals, ” which is sad.

This Blog page is a typical HTML web page. The block paragraphs without indents are not how novels look. The image below is of the opening lines of Members of the Cast, and it looks like a “real book.” If your book’s text body doesn’t look like this, it isn’t because Amazon made a mistake.

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I spent my life teaching 6th graders. We have always been involved in church. Now I spend my days in an old stone house, wandering our four acres, and writing.